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A Practical Approach to Implementation of KAM Modules in Pharmaceutical CRM Systems

Is a Key Account Management CRM implementation in the pipeline of your pharmaceutical organization?
Avoiding the common pitfalls and prioritizing your resources effectively will be key to a successful implementation.


In this paper, we provide you with practical learnings from our many successful KAM implementations with leading pharmaceutical companies. We will also guide you through the five steps of the account planning process in your CRM.

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