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BASE life science’s take on the next generation CRM platforms

The life sciences industry is currently witnessing a surge in attention, triggered by a significant announcement from Veeva regarding its departure from the Salesforce platform. This move has sparked heightened interest and discussions among industry insiders and external observers, as it is anticipated to have a considerable impact on earnings and customer dynamics.

This paper delves into the aftermath of the Veeva announcement, examining the market trends one year later. It assesses key players, highlights crucial dates, and explores their implications for the future of CRM in the life sciences sector.

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