In this whitepaper, we argue that commercial should take ownership over the process of consent collection and management.
Why? Well, to put it simply, the foundation of successful marketing is consent. Without consent, you have no one to receive your carefully crafted emails or highly convincing sales calls. You can have the best agencies craft the most compelling material, but with no one to send it to, it creates little value. Thus, if you leave consent management to legal, or any other business unit, you basically fail to seize control of your operational foundation.
Optimizing your consent management paves the way to valuable trust relationships, more leads, and more relevant content, leading to higher engagement, and subsequently, an increase in marketing ROI, to highlight few benefits.
Evidently, there is a lot at stake here. So, would you leave a powerful value driver like this in the hands of anyone outside your team? If not, this whitepaper is for you.
