At BASE, we have supported multiple companies implementing their processes and tools over the last couple of years. This whitepaper provides best practices applicable to companies trying to launch their first product in the market in Europe. For each of the pillar capabilities mentioned below, we detail the essential points to tackle when commercializing a product in Europe;
• CRM tool to manage the interactions with the various HCPs
• Business intelligence capabilities to gather insights from the data
• Business processes on customer related to customer management
• Segmentation and targeting process must be ready from day 1 to focus the activity
• KOL identification and management for the medical teams
• Digital assets management capabilities to present a coherent message to HCPs across channels
• Transparency reporting tools to ensure compliance with the sunshine act and other transparency laws
