BASE / Services / Customer Engagement / Salesforce


Bringing pharma & life science expertise to the Salesforce platform

Today, Salesforce is the number one platform for CRM. All relevant templates for the Pharma & Life Science industry, like IQVIA OCE and Veeva CRM, are based on the Salesforce platform and its ecosystem of tools.

However, the platform itself also has a lot of offers for pharma & life science customers that can be used supplementary to templates or as stand-alone: case management, field service, customer service, customer portals, marketing, configuration, opportunity management & forecasting, master data management among others.

At BASE, we are experts in utilizing the Salesforce platform for the life science industry.

Salesforce partner

How can BASE support you in your journey with the Salesforce platform?

Our consultants have the expertise to help you with a broad range of services within the Salesforce platform. At BASE, we have certified experts for all the modules mentioned below. In addition, we are able to cover a broad range of extension modules (AppExchange).

State of the art digital marketing for pharma & life science. No matter if we are talking about HCP marketing or patient engagement programs: Marketing Cloud is the tool to orchestrate such campaigns across channels

With Service Cloud Pharma & Life Science companies can setup customer service (and medical inquiry management) on the best-in-class tool set that fuels the best customer service organizations across the world. Tools like: live chat, chat bot, telephony integration, omni-channel, field service, service contracts

Opportunity management for example in investment grade medical devices helps Life Science companies to keep track of their b2b sales (e.g. to hospitals) and gain visibility on their future revenue

The ideal tool to setup patient or HCP portals and bring the customers closer to any pharma & life science company

The market leading BI system can be adopted to the needs of any pharma & life science company

Especially pharma & life science companies need their CRM system integrated with a lot of surrounding systems (e.g. master data providers)


Why you should choose our Salesforce services

Salesforce partner with certified resources

BASE is a certified Salesforce implementation partner with a team of Salesforce experts certified in all cloud services of Salesforce.

Shared values and spirit

Salesforce values match those of BASE. Both companies drive trust, equality, ambition, customer success and sustainability.

Knowledge of the pharma & life science IT landscape

We know (& manage) all the technology used in R&D to Commercial of pharma & life science companies. We know how to interact and integrate with the surrounding systems, and what traps to avoid.

Focused on life science

We are experts in leveraging the Salesforce platform for the needs of the pharma & life science industry. Our solutions take the whole picture into account – we know the processes.


Would you like to know more ?

Reach out to our specialists

Customer Engagement

Gregor Börner

Vice President
Customer Engagement

Claus Gottlieb

Vice President
Customer Engagement

Jesper Grønkjær