How to enhance value creation by connecting your tech stack

In order to achieve these goals and drive efficiency gains, we always recommend companies to start by documenting their different processes and map their tech stack in relation to their processes before going into solution mode. Weather we are talking about R&D functions, Commercial functions, or Medical Affairs one way to increase the value creation generated by different applications, tools or apps are by leveraging connectors. Connectors can dismantle information silos and integrate information sharing seamlessly across different teams within the respective departments. Now, let’s delve deeper into a couple specific use cases:

The R&D function

Consider a situation where a pharmaceutical company is preparing a dossier for submission to a health authority. The regulatory personnel responsible for this task work within their specific domain, where all relevant documents reside. However, there are instances when documents from other domains are necessary for the submission process. Here’s where the challenge arises: How can you move these documents between different domains while maintaining the integrity of having only one authoritative source?

Connectors ensures that when a document needs to be transferred from one domain to another, it remains linked to the original source. In other words, even though the document may physically move, its integrity as a single source is preserved. This approach allows for efficient data sharing while adhering to strict regulatory standards. Remember, effective data sharing not only improves collaboration but also enhances decision-making and patient safety within the pharmaceutical industry.

The commercial function

Looking at Commercial functions and how omnichannel capabilities best strive, there is a need for quality master data and structured data related to HCP´s touchpoints to create visibility on customer journeys and ultimately to produce powerful messages at the right time in the right channel. Connecting these interactions are key to become a successful omnichannel actor. Another relevant area is commercial compliance which is often seen as time consuming and as a very manual process. However, if events and expenses related to business development activities are integrated and seamlessly updated, they become easier to complete and to report to relevant parties.

The medical function

Lastly, try to image the following. A Medical Affairs team is tasked with compiling comprehensive scientific evidence to support the safety and efficacy of a newly developed drug. The team collaborates with various internal departments, including clinical research, regulatory affairs, and health economics, to gather data and generate insights. However, in the process of compiling the data, it becomes evident that certain critical pieces of information, such as clinical trial results or real-world patient outcomes, are housed within separate data silos managed by different departments. That’s where connectors can facilitate seamless transfer of relevant data between different domains within the organization, while maintaining the integrity of each source.