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Content Hub

Whitepapers, articles and news

Our hub covers all life sciences topics, presenting our specialist take on them, so our clients and partners are empowered to make better business decisions. Explore our collection of articles and whitepapers. This also the place to find the latest news about our company and what is happening in the industry.

Explore our most recent insights

Research & Development

Unlocking the value of your current content management system

As pharmaceutical Research & Development (R&D) advances through technological innovations and faces growing regulatory demands, the importance of comprehensive documentation has never been more vital. Managing documentation requires collaboration among cross-functional teams spanning various business units and geographies, all operating within strict regulatory guidelines...

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Commercial

HCP centricity in life sciences

Healthcare professional (HCP) centricity has been a buzzword in the life sciences industry for over a decade. In 2020, Bain & Company [1] reported that 2/3 of companies were aiming to invest in HCP-centric initiatives. However, despite this emphasis, only a few have succeeded in creating engagement models truly centered around HCPs.

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Medical

Necessity of AI in Medical Affairs

Unlock the future of healthcare engagement with our whitepaper, where we navigate the indispensable role of Key Opinion Leaders (KOLs), revered professionals shaping industry trends and patient treatment decisions. In the whitepaper you also gain insights into harnessing the power of Digital Opinion Leaders (DOLs) to augment your current strategies.

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General article

How to enhance value creation by connecting your tech stack

In today's rapidly evolving landscape, businesses across industries are faced with the challenge of maximizing the value derived from their technology investments. This rings particularly true for life sciences companies, where the stakes are high, and the need for seamless collaboration across departments is paramount.

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Commercial

GAIN momentum, discover AI: A BASE life science approach for bringing commercial departments to the next level

Dive into the future of pharmaceutical innovation with our groundbreaking whitepaper, "GAIN momentum, discover AI." Within its pages, we unpack the significance of data-centric approaches, cross-functional collaboration, and AI integration in revolutionizing commercial strategies.

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Featured insights

Dive into our curated content to decipher life sciences

Medical

Necessity of AI in Medical Affairs

Commercial

GAIN momentum, discover AI: A BASE life science approach for bringing commercial departments to the next level

Commercial

HCP centricity in life sciences

Commercial

BASE life science's take on the next generation CRM platforms

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