This paper provides best practices applicable to companies trying to launch their first product in the European market. For each of the pillar capabilities mentioned below, we detail the essential points to tackle when commercializing a product in Europe:
• CRM tool to manage the interactions with HCPs.
• Business intelligence capabilities to gather insights from the data.
• Business processes on customer related to customer management.
• Segmentation and targeting process.
• KOL identification and management for the medical teams.
• Digital assets management for omnichannel coherence.
• Transparency reporting tools to ensure compliance.
