If you’d like to improve collaboration and enable orchestration amongst the various functions within your CRM, we recommend you adopt a pragmatic approach towards Business Intelligence. We believe that transparency regarding the way functions work and interact in the different workstreams is key to achieving BI. That’s why we consider it vital to acquire the right tools to provide necessary cross-functional insights to the various users. This whitepaper elaborates on how you can generate immediate business value by using our pragmatic approach.