The backstory: a CRM challenge
InfectoPharm, a medium-sized German pharmaceutical company in business since 1988, has been a leader in pediatrics and difficult-to-treat infections. With over 130 preparations in their portfolio, they faced challenges with an outdated CRM system. BASE life science stepped in to assess their needs and implement a more robust solution.
Gregor Börner, our project lead, describes our approach:
The approach: a blueprint for success
InfectoPharm chose Salesforce Service Cloud over a pharma-template solution, and BASE life science was picked for the implementation. The initial focus was on an MVP approach, featuring:
By August 2022, we had fully integrated the CRM system, streamlining InfectoPharm’s customer interactions and data management. The new CRM became the backbone of their business operations.
The finale: a standing ovation
The result was transformative. InfectoPharm experienced improved team collaboration, pragmatic mapping of business processes, and lightweight implementation of pharma processes in Salesforce. The CRM system evolved from a mere tool to a strategic business asset.
Reflecting on the project’s success, Adam Brossart, Manager of Master Data and IT Processes & CRM product owner at InfectoPharm, notes:
The aftermath: the road ahead
With the successful implementation of their new CRM system, InfectoPharm is well-positioned for future growth. The partnership with BASE life science has not only solved immediate challenges but also laid the groundwork for ongoing collaborations, thanks to our agile approach.