Customer Engagement
Commercial value creation through people and technology
BASE Customer Engagement practice excel in the commercial space of the Life Science value chain, hereunder Sales, Marketing and the intersection between the two.
Whether you are a smaller biotech company preparing for launch or an established pharmaceutical company looking to optimize current business processes and striving for becoming best in class, BASE Customer Engagement practice can help you understand and navigate in the complex life science ecosystem, as well as planning and executing.
Our team of seasoned experts and talents varies from commercial- and strategy consultants, technology consultants, marketing and sales specialists to industry specialists and subject matter experts.
At BASE we strive to support our clients in optimizing the output of digital investments efficiently and BASE has extensive experience and competencies covering all aspects of the commercial part of the life science value chain, ranging from system implementation, data management, business process management, digital marketing and omnichannel, to commercial strategy and innovation.
We can guide you successfully through the journey of commercial operations and we are eager to help your organization reach its goals.
Our practice have two focus areas: CRM and DIGITAL MARKETING – but we do however operate seamless across teams to support or clients, covering all aspects of the commercial agenda in Life Science. Read more about what specific solutions we offer below.
Customer Engagement
Veeva Commercial cloud
Customer Engagement
IQVIA OCE
Customer Engagement
Tact.ai
Examples of how we have helped our clients
Digital Marketing
- Multichannel customer engagement strategy
- Digital strategy and roadmap
- Omnichannel operating model and architecture
- Digital content management
- Global to local operating model
- Commercial and technology alignment
- Technology fit: selection, implementation, integration
- Playbooks and standard end-to-end processes
- Digital engagement measures and tracking
- Digital maturity and capability assessment
- Marketing consent management & GDPR Marketing Automation
- HCP Portals
Customer Relationship Management (CRM)
- Commercial excellence and strategy
- Commercial systems roadmap and planning
- CRM URS & RfP management
- Veeva CRM implementation
- OCE implementation
- CRM Data Migration
- CRM ways of working, business procedure and playbook
- KOL management
- Commercial Business Intelligence
- CRM market access persona
- Event management
- HCP Compliance and Transparency reporting
- Rep. consent & GDPR
Why you should choose BASE Customer Engagement
Technology, business processes and industry experience
The right blend of technology, business processes and industry experience to deliver value end to end
Commercial & Medical expert team
Unequalled team of commercial and medical expert focused on life science
Commercial technologies consultants
One of the biggest pool of commercial technologies consultants in life science
Tailored best-in-class BI tools towards the business
Knowledge of the entire commercial landscape from data provider to software vendors
Would you like to know more ?
Reach out to our specialists
Senior Manager
Customer Engagement
Jesper Grønkjær
