BASE / Services / Customer Engagement

Customer Engagement

Commercial value creation through people and technology

BASE Customer Engagement practice excel in the commercial space of the Life Science value chain, hereunder Sales, Marketing and the intersection between the two.

Whether you are a smaller biotech company preparing for launch or an established pharmaceutical company looking to optimize current business processes and striving for becoming best in class, BASE Customer Engagement practice can help you understand and navigate in the complex life science ecosystem, as well as planning and executing.

Our team of seasoned experts and talents varies from commercial- and strategy consultants, technology consultants, marketing and sales specialists to industry specialists and subject matter experts.

At BASE we strive to support our clients in optimizing the output of digital investments efficiently and BASE has extensive experience and competencies covering all aspects of the commercial part of the life science value chain, ranging from system implementation, data management, business process management, digital marketing and omnichannel, to commercial strategy and innovation.

We can guide you successfully through the journey of commercial operations and we are eager to help your organization reach its goals.

Our practice have two focus areas: CRM and DIGITAL MARKETING – but we do however operate seamless across teams to support or clients, covering all aspects of the commercial agenda in Life Science. Read more about what specific solutions we offer below.

Customer Engagement

Veeva Commercial cloud

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Customer Engagement


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Examples of how we have helped our clients

Digital Marketing

Customer Relationship Management (CRM)

Why you should choose BASE Customer Engagement

Technology, business processes and industry experience

The right blend of technology, business processes and industry experience to deliver value end to end

Commercial & Medical expert team

Unequalled team of commercial and medical expert focused on life science

Commercial technologies consultants

One of the biggest pool of commercial technologies consultants in life science

Tailored best-in-class BI tools towards the business

Knowledge of the entire commercial landscape from data provider to software vendors

Customer Engagement

Would you like to know more ?

Reach out to our specialists

Senior Manager
Customer Engagement

Luca Morreale

Customer Engagement

Baptiste Mercier

Senior Manager
Customer Engagement

Jesper Grønkjær