BASE life science develops Veeva Vault PromoMats for Italfarmaco Rare Diseases to optimise processes and support efficient operations
News
Copenhagen, July 29, 2024 – BASE life science today announce the launch of Italfarmaco’s rare diseases PromoMats to ensure rapid, compliant review of processes and materials.
BASE life science delivered a single streamlined and scalable workflow within Veeva Vault PromoMats, able to support Italfarmaco’s European rare diseases business requirements and above market and local regulatory requirements whilst maintaining simplicity and compliance for all. Ultimately this will help Italfarmaco rare diseases deliver on its mission to bring meaningful outcomes to the rare disease community, through strong partnership, innovative therapeutic solutions, rapid access, information and support.
“We are delighted by this agreement with BASE life science and are grateful for their guidance and expertise to streamline the review of our promotional and non-promotional medical, legal and regulatory material."
Alessandro Marcuzzi, Vice President Rare Diseases Europe, Italfarmaco
“At BASE life science, we love supporting companies as they set up their operations in Europe. It was a pleasure to work with the Italfarmaco team as they collaborated to harmonise and speed up their review and approval process and the team are delighted to have helped make an impact for the rare disease community.”
Luca Morreale, Chief Commercial Officer, BASE life science
About Veeva Vault PromoMats
Vault PromoMats forms part of the Vault Commercial Content suite of regulated content management applications. It is designed to support the full lifecycle of promotional content by enabling content creation, review and approval, digital asset management, claims management and modular content.
PromoMats can be seamlessly connected with CRM applications for the automatic distribution of promotional content and can be integrated with third-party systems via the PromoMats API such as web content management or campaign management applications.
Visit Veeva Vault PromoMats
About Italfarmaco
Italfarmaco is a private multinational group headquartered in Milan, Italy. Established in 1938, its mission is to improve patient lives and overall wellbeing through pioneering research & development, high-quality production and global marketing of branded prescription and non-prescription products. Operating in the pharmaceutical and active pharmaceutical ingredient (API) development, the Italfarmaco group has a presence in over 90 countries, employs 3,800 individuals, including 300 professionals across its four research & development hubs, and generates a turnover exceeding one billion Euros. The group is known for its products in key therapeutic areas such as women’s health, neurology and psychiatry, cardiovascular, metabolic, and rare diseases. The Italfarmaco group manufactures medicinal specialties adhering to the highest quality standards, including sterile injectables, solid, semi solid, and liquid oral forms, across six state-of-the-art production facilities located in Milan, Frosinone, Madrid, Barcelona, Salvador de Bahia and Santiago del Chile.
Visit ItalfarmacoAbout BASE life science
BASE life science is an innovative and forward-thinking multinational, technology, product and service consultancy headquartered in Copenhagen, Denmark specialised in creating business value from digital platforms and data. Their experienced teams optimise technology and business processes within the life sciences industry.
Powered by their dedicated teams’ hard work and efforts, BASE life science has been cemented as a reliable advisor in the life sciences industry, striving for continuous excellence to remain an entrusted partner that can bring their customers’ visions successfully to life.
BASE life science was recently acquired by Infosys, the global leader in next-generation digital services and consulting with over 345k employees in more than 50 countries and a global revenue of 17.53 billion dollars. With four decades of experience and the latest technologies at their service, they empower clients to navigate the digital transformation.
