If you seek to improve collaboration and enable orchestration amongst the various functions within your Customer Relationship Management (CRM), we at BASE recommend you to adopt a pragmatic approach towards Business Intelligence (BI). We believe that transparency of the way functions work and interact in the different workstreams is key to achieving BI. We, therefore, consider it vital to acquire the right tools to provide necessary cross-functional insights to the various users. This whitepaper provides elaboration on how you can generate immediate business value by utilizing our pragmatic approach.
Pharmaceutical companies are receiving an ever-increasing number of inquiries. A variety of factors, including increased product complexity and events…
